Two wheeler Marketing Mix in Raipur

A detailed report on deuce wheeler Marketing Mix in Raipur. Contents Page basis 3 Brief Description of major brands in Raipur 4 Market Survey procedures and observations 5 Marketing Mix(4Ps) Analysis 7 Product 7 Pricing 9 Place 9 Promotion 9 Swot Analysis of major brands 10 Reference 14 Introduction India is the second largest producer and manufacturing business of deuce wheelers in the world. 2-wheelers is one of the drivers of economic growth as it fulfils the transportation need of the large lower middle stratum population of a developing country like India. approximately major steps like abolition of licensing in 1991 and removal of quantitative restrictions of the past decade has led to further hollo in the industry. Permitting automatic approval and successive liberalization of the celestial sphere over the years have led to the development of the industry. concussion throat competition am ongst the various companies has led to drop in the prices. Also SMART marketing techniques enabled the companies to hike the demand in the middle-income group. Bikes atomic number 18 a major prick of Indian 2 wheeler industries. Indian companies argon among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda are among the top 2-wheeler companies of the world. The new(prenominal) rudimentary players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etcetera Types of Two wheelers in Raipur: There are mainly tether types of 2 wheelers available in Raipur. They are motorcycles, scooters/scooty and mopeds. The various two wheeler products of four companies are listed below: Hero MotoCorp BAJAJ political machine LTD HONDA TVS Motor PASSION PRO DISCOVER cxxv CC DIO DLX FLAME 125 CC SPLENDOR+ DISCOVER vitamin C CC AVIATOR SPORT SUPER SPLENDOR XCD 125 CC CB TWISTER JI VE CD DAWN PLATINA blow CC SHIN! E STAR CITY PLEASURE PULSAR clxxx CC ACTIVA SCOOTY PEP+ HUNK... If you want to get a honorable essay, order it on our website: BestEssayCheap.com

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